I don’t know who needs to hear this, but offering professional photos? That’s the bare minimum when it comes to marketing a home in today’s real estate world.
Yes, your agent should be hiring a professional photographer to showcase your home in the best light. But if that’s all they’re offering, it’s time to run the other way. 🏃🏻♀️💨 There’s so much more that goes into getting your home sold—not just listed.
Here’s what I do beyond the photos to ensure your home gets maximum exposure and the strongest possible offers:
Email Marketing
After the photos are ready, I send out a “coming soon” announcement to my full database of contacts—including clients, prospective buyers, and other agents. I also reach out specifically to agents who have sold homes in your neighborhood. These personalized emails let them know your home is about to hit the market and gives them a chance to match it with someone they may already be working with.
A Custom Website That Works for You
Every listing I handle gets its own dedicated website. But it’s not just a digital flyer—it’s a data-collecting, lead-generating hub. I direct all of my paid ads and social media traffic here so that I can track who's interested and follow up quickly. It’s beautiful, functional, and helps your home stand out online.
Paid Advertising That Delivers Results
I invest in paid online advertising to make sure your home gets in front of the right people. These ads are carefully targeted to potential buyers based on location, interests, and home search behavior. And because they link to the custom site I mentioned, I can actually follow up with those interested—not just hope they call.
Neighborhood Mailers
Believe it or not, your neighbors might be your best marketing tool. Many homeowners know someone who wants to move into their area—whether it’s a friend, family member, or coworker. I send out beautifully designed mailers to nearby homes to generate local interest and encourage word-of-mouth buzz.
Social Media That Sells
I’ve personally sold multiple homes thanks to social media—and it’s a powerful tool I use consistently. I create engaging posts, Reels, and Stories that show off your home’s best features and get people excited. The right social media strategy can generate serious attention, fast.
Agent-to-Agent Networking
My brokerage has over 200 agents and is the top-producing firm in the Oklahoma City metro. That means I have access to a huge network of professionals who are constantly working with buyers. I regularly share new listings internally to find matches before they even hit the open market. It’s a game-changer.
When you’re selling your home, the agent you choose matters. Ask them about their marketing plan. Ask how they communicate. Ask how they plan to attract buyers. It’s your home, your investment, and you deserve someone who takes that seriously.
I love walking clients through my full marketing strategy—and I’d love to share it with you too. Let’s chat!
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